I was impressed with Kevin King closing in.
I wasn't expecting that.

No one makes better ads than Apple. They're a company that focuses on making you feel great instead of being snarky and clever.

That is true. Apple focus's on the Why.

Instead of the what. Exacatly.

They often don't even have any narration in their ads, and yet they're still effective.

I like the red delicious variety

Simon Sinek has a good story about Apple while in a cab. Told this exec Microsoft's Zune was great, wonderful, etc... Apple guy said "that's great".

Where. Is. The. Freaking. Remote? :-|

I'll never draft David Johnson again

Whereas Microsoft was obssessed wit hbeating Apple... apple is obsessed with beating what they did previously